Now when you dial a cellphone,
instead of the ordinary "du¡du..." sound, you might
hear interesting songs, personalized monologues or
even jokes and crosstalk.
This is a new service, provided by
the China Mobile, called "Color Ringtone", or Cai
Ling in Chinese.
It might be more correct to call
the "Color Ringtone" answering tone. It's the sound
you hear down the phone when you ring someone.
The 'color ringtones' were first
popular in East Asian countries like Japan and
Korea, now school kids and young white collar
workers in China's major cities have caught up with
the trend.
Now to own a personalized "Color
Ringtone" is a fashion statement. And to hear an
interesting one is great fun. "It's very funny. When
I call others, I can hear funny ringtones and the
same is true when others call me."
"I think some pieces are really
entertaining just like a crosstalk or an opusculum."
With the increasing popularity of
the "Color Ringtone" among young people, Color
Ringtone composing has become a new profession with
a very promising future.
The more times a "Color Ringtone"
is downloaded, the more profits the composer can get
from China Mobile.
Xiao Le, the host of Beijing Music
Radio, is now also the founder of a Color Ringtone
Composing Studio.
He is doing quite well in this new
business. The very popular color ringtone "Xiao
Qiang" is produced in his studio.
"Xiao Qiang" has already been
downloaded for more than 70 thousand times and
that's the number in Beijing only. If other
provinces and cities can also have that number, the
profits are really considerable."
Apart from its business value, the
"Color Ringtones" are quite amusing.
It's almost an effortless way to
make one's life more enjoyable and relaxing.
So, guess no one would refuse the
fun of life and Color Ringtone won't perhaps remain
just young cellphone users exclusive trend.
